Our Story

Hi, I'm Ashley — the designer, maker, and heart behind SWL Designs.

SWL began with a love for creating things that felt personal. What started as Sprinkled With Love grew from making meaningful pieces for the people around me into something much bigger than I originally imagined.

Over time, I realized that what I loved most wasn't simply making things.

It was taking an idea — sometimes nothing more than a color, a name, a celebration, a memory, or a vision someone couldn't quite put into words — and turning it into something real.

That is still at the heart of SWL Designs today.

From personalized pieces for the home and thoughtful gifts to wedding details, statement signage, event pieces, and custom designs for businesses, everything I create begins with the same question:

How can I make this feel more special?

I believe details matter. A welcome sign can set the tone for an entire celebration. A beautifully designed display can make a business feel more polished. A child's name hanging in their room can become part of the home they remember growing up in. And sometimes, the smallest personalized piece becomes the one someone keeps forever.

That is why I care so deeply about thoughtful design, quality craftsmanship, and creating pieces that feel intentional rather than ordinary.

SWL Designs is rooted in faith, family, creativity, and connection. I'm a wife, a mom, a lifelong creative, and an entrepreneur building a business around something I genuinely love: helping people bring meaningful ideas to life.

And although SWL has grown far beyond where it began, one part has never changed.

Everything is still made with love.

Thank you for allowing SWL Designs to be a small part of your celebrations, your businesses, your homes, and the moments that matter to you.

— Ashley Sprinkle McElhannon
Founder & Designer, SWL Designs
Hernando, Mississippi